17 February 2015

There is so much more to bathtime than just getting clean

Every tea time one of the girls will ask 'Are we having a bath tonight?' If the answer is 'yes' it is met with cries of 'yeah' at rather a loud volume, if I say 'No' then they are rather less pleased but accept the decision and ask if they will be having one the next day. I tend to bath the girls every other day unless they have been particularly active or grubby when there will be an extra one, I can't say that I ever thought they would love bath time as much as they do. There are always wrinkly fingers and toes and cries of '5 more minutes' and much joy and squealing as we attempt to wrestle them into their pyjamas.

They are still of an age where they have a big bubbly bath together with squirty things and pots to tip and fill as well as a little plastic doll each and are occasionally allowed the water pistol! I am sure it won't be long before Little 1 declares she is too old for a bath and will want a shower by herself instead but little 3 will then be around to take her place with her sister. 

I have at times thought about the bathtime experience and how it is more than just getting clean and fresh, the girls spend ages learning with their little pots tipping and filling, lining up various lids on the bath side and pretending they are cooking or making potions. They have learnt about floating and sinking as well as cleaning their dolls and also take joy in playing with the bubbles too especially Little 2.

When they were babies, bathtime was all about getting clean but also a time for bonding, we used to talk to and smile at the girls while washing them and sing nursery rhymes and songs while we tickled fingers, tummies and toes. Bathtime has evolved since they were tiny but it is still an important time in our house with plenty of conversation.

JOHNSON’S® has just launched a new, and a first for them, global campaign #somuchmore which and aims to get parents to understand that bathtime is 'so much more' than just a bath and getting clean.

Bathtime contains many multisensory elements proven to aid better cognitive development for babies and toddlers in their first 3 years. JOHNSON’S® have a tv advert which illustrates this if you fancy giving it a watch and they've rounded up some facts which demonstrate this too:
  • Parents in the uk bath their children for the longest amount of time (26 minutes)- the average bath takes 23 minutes, with the Philippines spending the least time washing their children (18 minutes).
  • 92% of mums in the UK say they are primarily responsible for bathing the children in their household.
  • Babies bathed with a fragranced product displayed: 30% more engagement cues with their parents after the bath and nearly 25% less time crying before sleep.
  • Playing with bubbles helps babies develop hand-eye coordination.
  • Splashing helps teach babies cause and effect.
  • Listening to bath time music can help stimulate parts of the brain responsible for memory.
The Little ones love to have a bath and will spend ages in there if we let them, lots of wrinkly fingers and toes in our house! When Little 3 comes along it might be a bit of a squash in there, they might have to take it in turns but I'm sure all three little ones will continue to enjoy their baths.

Does your child like to have a bath? What multisensory experiences does your child gain from bathtime?

N.B In return for this post JOHNSON’S® sent us some bathtime goodies.

1 comment:

  1. My two little boys hate showers, but love baths together playing - but at nearly 5 and 6 1/2 I think they're getting a bit big for it now!


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